Liquid chalk is like marmite - you love it or hate it. However, it has come a long way from its rocky start (pun intended). When it first appeared in the climbing world, many climbers wrote it off as a messy gimmick - sticky, smelly, and nowhere near as effective. But this early reputation has stuck around longer than it deserves. In reality, today’s liquid chalk is a completely different product - cleaner, longer-lasting, and of comparable effectiveness.